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One of Japan's largest online fashion retailers will step up efforts to promote its brand in other countries. The Chief Executive Officer of Start Today, Yusaku Maezawa, said on Tuesday that the company has begun taking orders from 72 countries and territories on its ZOZOTOWN website. The targeted markets include the US, Britain, Germany, China and South Korea. First-time buyers of Start Today's ZOZO-brand clothing can put on a special bodysuit that takes their exact measurements. Then, using a smartphone app, they can order shirts, jeans and suits that will fit perfectly. Maezawa says there must be people around the world who are short like him, and have difficulty finding clothes that fit well. He says he wants clothing to be tailored to each customer. The ZOZOTOWN website is rapidly expanding its customer base, especially among young people. The move to promote its own-brand business is likely to fuel competition with other retailers, such as online retail giant Amazon and major casual-clothing chain Uniqlo.
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